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CASE STUDY

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BACKGROUND

Carl’s Jr. and Hardee’s were looking for a way to launch their new super indulgent Prime Rib Menu at the onset of a global recession. So they set out to find a way that they could still promote these incredible new items, while helping customers more easily experience them.

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IDEA

The Prime Rib Venture: an exclusive (and definitely legal) investment opportunity where customers can get access to the new Carl’s Jr. & Hardee’s Prime Rib Menu at a fraction of the cost. By investing just $1 people could receive up to $9 of beefy returns in the form of Carl’s/Hardee’s gift cards.

RESULTS

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